Con Sazón

A spicy twist of Latina beauty, makeup and provocative dating tips leads this bi-lingual, english dominant talker to tread on new ground – how to appeal to the first and second generation Latina audience, on its terms, and always, with a little sazón.

Category

Talk, Lifestyle, Latina, Bilingual 

Client

TalkCenterAmerica

Technology

CAT: Caller Acquisition Technology

HAT: Host Automation Tool

Call Screening: Editorial Control of which callers can appear on air

Caller Queue: Infinite number of callers in a virtual waiting room that can be summoned by a producer at any moment

IP Services Used: Skype, Gruveo, FaceTime