Intersport Taps VCC Live Remotes by Smartphone
Top Sports and Entertainment Producer Sees VCC Platform as Opportunity to Break New Creative Ground and Increase Fan Engagement
Palisades, NY, March 28, 2019 — The Video Call Center (VCC) announced today that Intersport, a leading creator of sports, lifestyle and entertainment-based marketing platforms, will use the VCC video-caller based television platform to expand its live Twitter coverage of upcoming marquee events including basketball’s Dos Equis 3X3U National Championship.
“Our mission when producing events is to give the viewer an experience that is as close to being there as possible. The Video Call Center adds a whole new dimension to how we achieve that,” says Intersport Executive Producer, John Paquet. “VCC live remotes by smartphone make it feasible to augment traditional coverage with live cameras that are literally anywhere. Our hosts, fans in the stands—we can have anyone contribute their perspective while keeping complete editorial control to protect the high standards our sponsors and event-holders expect from Intersport.”
Coverage of the Dos Equis 3X3U National Championship will stream live on Twitter beginning April 5th. Intersport producers will use the VCC platform to capture the first-ever live, fans-eye view of the competition. Fans in the stands will have the opportunity to take to the air, using their smartphones to deliver their own live commentary, reaction, and views from their seats courtside and throughout the venue. VCC call producers will provide call screening to ensure only the best, most appropriate fans are delivered to the Intersport control room for integration into the live stream.
The VCC is the leader in video caller-based television production. The VCC makes it possible to leverage the world’s billions of smartphones to enhance remote coverage while lowering the costs of live remotes and production. VCC’s reliable, proprietary solutions enable traditional and online media companies to enhance their production techniques and innovate entirely new, live and live-to-tape content formats that bring stars, experts, journalists, athletes, and everyday audience members to air directly from video calling apps already on their smartphones, laptops, and tablets.
“Intersport has a well-earned reputation for bringing creativity and innovation to its live event coverage,” said VCC CEO Larry Thaler. “They immediately recognized the creative potential of using VCC live video caller remotes to enhance their productions. We are thrilled to be supporting Intersport in fulfilling its vision.”
Intersport has been an award-winning innovator and leader in the creation of sports, lifestyle and entertainment-based marketing platforms. With expertise in Sponsorship Consulting, Experiential Marketing, Hospitality, Customer Engagement, Content Marketing, Productions and Sports Properties, this Chicago-based Marketing & Media Solutions Company helps their clients to create ideas, content, and experiences that attract and engage passionate audiences.
VCC clients have created a wide variety of program types including sports programming, unscripted entertainment programs, news, national syndication, comedy, and celebrity gossip. From low-cost IP remotes originating anywhere in the world to the most audience-engaged live programs, the Video Call Center is an essential part of today’s most innovative productions. The VCC has incorporated more than 6,500 live video calls into more than 700 programs, that have been broadcast live on television, cable, and the Web.
About The Video Call Center, LLC
The VCC is a technology and production services company devoted to handling large numbers of IP Video remotes-by-smartphone and putting them on the air through patented caller acquisition technology, workflow and assistive automation (US patents #8,767,031, #9,654,731, China patent #ZL 201380050976.3, and other patents pending). The VCC licenses its software and provides caller acquisition and production services. VCC has helped clients produce hundreds of programs for broadcast and the web, supporting Major League Baseball, Sony/TEGNA, Fox TV Stations, Discovery, Fox Sports Networks, and TLC. Examples of video caller television programs and complete information about the VCC are available at https://www.thevcc.tv/.