The first idea was to find a way to let anyone, anywhere in the world be able to participate in a video program run by a host under the efficient talk radio model—no acquisition or control room costs, host runs own board aided by automation. Great strip content model for pressured linear video networks. That was the idea.
The software was written, a prototype built, patents were applied for and won in multiple countries, and hundreds of “workshop” shows were produced with thousands of “callers” from all over the world. But “cold light of day” analysis said producers were not yet ready to build shows where they let just anybody on the air, even if participants were cleared and curated by Call Producers.
But the same study showed that the advances VCC had made in managing and putting reliable, efficient smartphone video remotes on TV was something the market wanted and needed. Producers wanted to reach out to program participants anywhere in the world, anybody in their contact lists, and take them to air with no incremental crew, travel, or transmission costs.
So VCC pivoted, and began to provide management and acquisition of reliable smartphone video remotes for stations, regional networks, national networks, global web broadcasts, and professional sports organizations. Occasional service became weekly and then daily. Experiments validating the service were followed by multi-year contracts. Companies tried and discarded do-it-yourself approaches as they came to recognize the complexity of getting untrained show participants to find the best signal, video app, lighting, background and framing all from hundreds or thousands of miles away. Smart producers realized that high volumes drove down the price per remote.
Producers found that the super-tight, in-sync conversations allowed by VCC were way better than the “yada-yada” head shanking necessitated by bonded cellular and satellite delay. Talent loved the tight, high-speed exchanges. And one day everybody realized this approach was GREEN, too, able to save thousands of tons of greenhouse gas emissions as it saved crew and participant travel by car, truck, and plane.
And now, years later, producers are beginning to experiment with call-in shows, but ask what if there’s a call-in show and everybody calls? What if a network wanted to open a Thanksgiving cooking show to anybody to ask a question? Could VCC’s caller management software, AWS servers, and specialized workflow handle hundreds of incoming callers hitting at one a second or more?
Yes. That happened last Thanksgiving.
So there’s the VCC story to date. Doing what others don’t do, getting remotes from anybody, anywhere with quality, reliability, optionality, sustainability and efficiency in volume. On the air at the biggest media companies, every day.