MY Entertainment & The Video Call Center Partner on Development Deal

January 30, 2018

New York, NY–MY Entertainment, Michael Yudin’s New York-based production company, has struck a deal with the Video Call Center (VCC) to co-develop programs.

Under the agreement MY Entertainment and the VCC will co-develop new show formats and series concepts utilizing the VCC’s patented video caller and social television technologies. The two companies will also further develop some existing programs within the VCC catalogue, which My Entertainment will pitch for sale to networks. The VCC has produced hundreds of workshop programs incorporating live video callers – as examples of how its technology may be used, across a wide-range of genres including sports, celebrity gossip, news, politics, music and more.

The VCC will provide production expertise and serve as co-producer on any programs that go into development. MY Entertainment will act as executive producer and manage distribution rights on all shows that result from the partnership. The agreement marks the first time that the VCC has engaged with a production company on co-development that can deliver traditional TV, OTT and web-based video content.

The alliance combines MY Entertainment’s production, development, and history of working with brands along with the VCC’s technologies and production services. The VCC’s patented technology and production services tie the world’s 4 billion smartphones into live TV shows for broadcast, cable, the web and Facebook Live. The technology enables reliable call acquisition from any phone and using IP video applications already on the device, for an unlimited number of callers, as well as call producing and host automated production without a TV control room.

The Video Call Center’s CEO Larry Thaler said, “The Video Call Center has had tremendous response to our innovative services incorporating live video calling into television programming and continues to market our technology and services to the industry. We’re excited to expand the development of our workshop programs with a strong partner like My Entertainment which has the reach to present it to the right networks and distributors, domestically and internationally.   My Entertainment understands the value and opportunity inherent in video caller TV to engage audiences, bridge the divide between online/social and TV, and to deliver entirely new forms of content.’

Joe Townley Executive Producer and COO for MY Entertainment said, “Every content provider has been trying to crack the code in developing social media based, formatted programs. We believe the VCC has developed the technology and the specialized production expertise to break through with that programming.”  


About The Video Call Center, LLC:

The VCC is a technology and content development company devoted to handling large numbers of IP Video remotes-by-smartphone and putting them on the air through patented workflow and assistive automation (patents #8,767,031, #9,654,731 and other patents pending). The VCC is both a Facebook Live Media Solutions and Broadcast partner. The VCC licenses its software and provides caller acquisition and production services. VCC has produced hundreds of programs for broadcast and the web for clients such as TEGNA, Fox TV Stations, Discovery and TLC. The VCC’s advanced caller workflows help to expand audience engagement and extend the reach of its clients’ programs. The VCC can be integrated through traditional control rooms or controlled efficiently by the host without a control room. Examples of video caller television programs and complete information about the VCC are available at Media contact for the VCC: Evan Sirof. Tel: +1 845 883 2109. [email protected]

About MY Entertainment 

MY Entertainment is a successful independent production company with a proven track record of creating cutting-edge content and pioneering new business models with broadcasters and advertisers. MY Entertainment is best known for innovative formats, great storytelling, compelling characters and high production values. 

The company has produced series across a wide variety of genres delivering both ratings and renewals for its partners such as: Discovery, A&E, National Geographic, Lifetime, Spike, MTV, Comedy Central, Travel Channel, Investigation Discovery, Oxygen, Nickelodeon, Food Network, Animal Planet, Logo, IFC, TruTV and CMT.

Based in New York with offices in Los Angeles, MY Entertainment has been at the forefront of the international business, co-producing series in Canada and the UK and forging strong relationships with independent producers around the world to co-develop original formats for the global market.

Founded in 2000 by Michael Yudin, who began his career in advertising, the company is also a leader in branded entertainment, producing shows for Reebok, Jenny Craig, Schick and Stolichnya Vodka.

For further information on MY Entertainment, please contact:

Cheryl Clarke at Mushroom Media on:
Tel: +44 (0)7939554109
E: [email protected]


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